Asitav Sen is a commercial strategy(sales and marketing) and data science consultant. After spending about a decade in helping companies with sales and marketing strategies, he was introduced to the world of analytics in business during MBA. He got inspired and decided to pursue deeper into the field. While helping businesses and individuals, he continues his endeavor in the field of analytics. His primary interest is in developing solutions combining skills in Sales and Marketing and Data Science. This of course with the goal to radically transform the world of Sales and Marketing. Apart from these, he is interested in photography and choice architecture.