Asitav Sen

Asitav Sen

Seniour Consultant

LaNubia Consulting

Biography

Asitav Sen is a data and decision science consultant in business domain. After spending about a decade in helping companies with sales and marketing strategies, he was introduced to the world of analytics in business during MBA. He got inspired and decided to pursue deeper into the field. While helping businesses and individuals, he continues his endeavor in the field of analytics. His primary interest is in developing solutions combining skills in Sales and Marketing and Data Science. This of course with the goal to radically transform the world of Sales and Marketing. Apart from these, he is interested in photography and choice architecture.

Interests

  • Statistics
  • Sales and Marketing
  • Machinery
  • Photography
  • Choice architecture

Education

  • Master of Business Administration, 2018

    Rotterdam School of Management

  • Bachelor of Technology (Mech.), 2007

    National Institute of Technology Silchar

Work Experience

 
 
 
 
 

Senior Consultant

LaNubia Consulting

Oct 2020 – Present Remote

I help companies solve business problems using data science, decision science and mathematics

Projects and tasks include:

  • Solving a puzzle of high outstanding of a client in the utilities industry, using data science
  • Quantifying customer loyalty to extract meaningful insights and build robust strategies
  • Contributing to organization wide global marketing roadmap
  • Contributed in setting up of organization wide data science environment
 
 
 
 
 

Consultant - Data Science & Commercial Strategy

Self

Sep 2020 – Present Remote

I helped start-ups with business strategy and presentation deck and helped NGOs with dashboards, presentations, proposals and market research. Projects delivered:

  • Helped prepare proposal deck for a startup in food and beverages industry
  • Prepared project plans for an NGO in fisheries industry
  • Performed market research and prepared report for a superfood for an NGO
  • Prepared report on Fisheries industries in India for an NGO in fisheries industry
  • Prepared tools to perform customized technical analysis, for a private trader
 
 
 
 
 

Business Analyst

OLX Group

Aug 2018 – Nov 2019 Amsterdam

I supported management with insights, recommendations and project management Responsibilities include:

  • Building BI Dashboard
  • Analysing data
  • Presenting insights and recommendations
 
 
 
 
 

Senior Manager

Tata Hitachi

Apr 2015 – Jul 2016 Ranchi

Managed product business, planned and executed sales and marketing strategy Responsibilities include:

  • Sales
  • Marketing
  • Key Account Management
  • Liasoning
 
 
 
 
 

Manager

Tata Hitachi

Nov 2009 – Mar 2015 Patna

Managed product business, planned and executed sales and marketing strategy Responsibilities include:

  • Sales
  • Marketing
  • Key Account Management
  • Dealer Management
  • Liasoning
 
 
 
 
 

Territory Manager

John Deere

Jul 2007 – Nov 2009 Kolkata

Managed product business, planned and executed sales and marketing strategy Responsibilities include:

  • Sales
  • Marketing
  • Dealer Management
  • Liasoning

Certificates

Data Scientist Track with R

See certificate

Imtermediate R

See certificate

Pricing Strategy

See certificate

Skills and Domain exposure

Black icons made by Freepik from www.flaticon.com

Growth Strategy (Sales and Marketing)

Statistical, simulation and optimization Models

R, PostgreSQL and visualisation tools

excavator

Heavy Machinery

ev

EV

tech

Tech/Internet