Resume | Asitav Sen


Asitav Sen

I bring in the blend of engineering, business perspective, innovation and commercial drive, aged in the mud of rice fields, the dust of coal mines and a sophisticated classroom full of top international students. I have 9+ years of experience in establishing lesser known products in B2B and B2C market through channel and direct sales, marketing, pricing and distribution management. I'm experienced in advanced excel modelling for complex data analysis and Power BI for data visualisation. I'm evolving my skills in 'R' which is at present at intermediate level. I am also a blogger and photographer. I have a keen interest in emerging technologies, esp. in open source. I have been certified by Mensa for having high IQ. I have been a part of an NGO in India for some time, working with the "bottom of the pyramid".


Master of Business Administration (MBA)

Rotterdam School of Management, Erasmus University, The Netherlands

Jan 2017 – Mar 2018

  • Advanced Marketing, Digital Strategy and choice architecture
  • Recommended New Business Model to a large multinational for their breast pump business

Bachelor of Technology (B.Tech) in Mechanical Engineering

National Institute of Technology Silchar, Republic of India

Jan 2017 – Mar 2018

  • Instrumental in organizing several first-time events


Sales Operation Analyst

Tradus, Amsterdam, The Netherlands

Tradus is a global marketplace for used heavy equipment

Aug 2018 – Present

Intern, Sales and Marketing

Allego, Arnhem, The Netherlands

Allego is a leading provider of charging solution and EV cloud services in Europe

Feb 2018 – Mar 2018

  • Forecasted volume of electric commercial vehicles in Nordics and identified key players in value chain

Senior Manager, Sales and Marketing

Tata Hitachi, Ranchi, Republic of India

Tata Hitachi is the largest manufacturer of Mining and Construction Equipment in India

Mar 2015 – Jul 2016

  • Implemented new business model to revive business in strategic market to improve market share of wheel loaders by 10% and exceed national average by 8%; collaborated with cross functional teams to revive confidence of customers
  • Built the team and developed complete seller and aftersales ecosystem from scratch; started giving result in just 3 months

Manager, Sales and Marketing

Tata Hitachi, Patna, Republic of India

Tata Hitachi is the largest manufacturer of Mining and Construction Equipment in India

Apr 2012 – Feb 2015

  • Retained highest market share of backhoe loaders in India (15%), sold highest number in India for consecutive 4 years (worth € 19m, 80% of total revenue from equipment sale, in the territory)
  • Negotiated new terms with financiers to reduce credit cycle of dealer by more than 30 days and working capital requirement by 30% during financial crisis situation
  • Built annual business plan my analyzing market, forecasting and planning resources, finance and events

Assistant Manager, Sales and Marketing

Tata Hitachi, Patna, Republic of India

Tata Hitachi is the largest manufacturer of Mining and Construction Equipment in India

Dec 2009 – Mar 2012

  • Proposed and executed strategy to capture new market and improve market share of backhoe loaders in territory, from 3% to 15%, highest in India
  • Improved sales performance by capturing sales data, analyzing it and taking rectification steps
  • Collected and analyzed market data to identify fresh opportunities

Territory Manager, Sales and Marketing

John Deere, Kolkata, Republic of India

John Deere is the largest manufacturer of Agricultural Equipment in the world

Jul 2007 – Nov 2009

  • Convinced management, took corrective measures and established 4 new exclusive dealers and sold tractors worth € 1 million
  • Joined as Graduate Engineer Trainee and promoted twice

Additional Information

  • Completed course on Pricing Strategy from IE Business School (2018)
  • Consulted for 2 startups in The Netherlands (2017-18)
  • Regional Finalist (Dubai) in Hult Prize (2017)
  • Volunteered for Seva-Setu to reduce infant mortality rate by counselling (2013 – 2015)
  • Led and completed Chadar Trek – wildest trek on Earth (2014)
  • Founded Bihar Photography, most active online forum for photographers in Bihar, India (2011)

Languages Known

English, Hindi, Bengali and Assamese




  • Runner-up in Regional Mathematics Olympiad (Junior, Kendriya Vidyalaya Sangathan)
  • Awarded twice by Govt. of India for performance in Youth Parliament