Hasselblad takes on competitors

Hasselblad X1D

Hasselblad is in the process of launching its latest beast (Now launched). I am writing this as the CEO of Hasselblad, Perry Oosting is giving presentation in Sweden.
The product is X1D. The focus is mostly on portability. Weight is 725 gms. Solid, yet light (half that of macbook air as the CEO says). Size is comparable to rangefinders. User Interface is world class (and fully touch screen). ISO is upto 25600. It has an electronic viewfinder.
It has a 50 MP CMOS Sensor, dynamic range of 14 stops, ISO range of 110 to 25600 and comes with dual SD Card Slot. It can record video in full HD at 25fps and comes with USB 3 connectivity.

The company has developed a complete new range of lenses for the camera, named XCD Lenses. However, all the existing H lenses can be used with the help of an adapter.

By Beginning of September, the company shall be starting delivery. It will be offered with free BILLINGHAM BAG. Price is Euro 7900. The CEO while answering to a question whether Fuji had any role in designing the camera replied that this product has been completely designed by the company itself.
Sensor size is 43.8 × 32.9mm. Imagine a medium format coming in a 150 x 98 x 71 mm body. This is without a doubt, the game-changer in the premium camera segment.
The details are now available in the website.
This camera is surely going give tough time to Leica, Pentax and Mamiya. The camera achieves the desired portability without compromising the quality. Each camera is handmade in Sweden. It will now be interesting to see how the competitors react. This is surely the beginning of a new series of camera that we will come to see in near future.

I'm a business analyst. I have a background in Sales, Engineering, MBA and analytics. I enjoy photography.

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